Trend Forecasting

PROJECT SYNOPSIS

To forecast a upcoming trend for Spring/Summer 2017, creating a booklet to visualise the concept. The trend identified here was autonomy and the idea that the future is becoming autonomous. Technology is advancing fast and everyday products are being created that work by themselves without the need of human interaction. One key driver in particular, is self driving cars. With Volvo been give permission to test 100 driverless cars scheduled for 2017. Diverless trains are also in motion, with the London Underground set to be released in 2020.

Trend examples in all sectors are shown to demonstrate how the trend is already in motion and how it will influence the buying and beauty industry. For the buying sector, key fashion items have been recognised as best sellers and most popular for this trend. That reflect and encapsulate autonomy. For the beauty sector, trends in make-up and hair are acknowleged from the catwalk as becoming popular for S/S17.